Nitrogen Ice Cream Shop Concepts and Branding
Deciding what kind of Nitrogen ice cream shop concept and what brand image you want to create is the initial stage of opening a Nitrogen ice cream shop. It is very important to consult or hire marketing professionals for this initial stage. Logically, if you are acquiring a franchise, these steps should be ignored, since a franchise makes all of the above easier for you. This is the stage where you will decide the typography and corporate colors of your brand, what the concept of the store should be, and including what demographic area your store will have, how customer service should be, in addition to analyzing what kind of industry trends you will incorporate into the business model of your nitrogen ice cream parlor. When it comes to nitrogen ice cream parlors, there are a few important concepts to consider before moving on to the next planning steps.
Seasonal or year-round?
Ice cream is considered a seasonal product that is primarily consumed in spring and summer, and it's likely that ice cream sales will decrease significantly during the fall and winter months. Many ice cream shops only open during the warmer seasons, around the first day of spring, and close during the last days of summer. But your nitrogen ice cream shop can remain open during the colder months, depending on customer loyalty, the extreme quality of the product, a cleverly designed menu for those cold seasons and, of course, there are many more factors to attract people to your shop when the cold is more intense in winter.
Nitrogen Ice Cream Truck.
Food trucks are gaining ground in the food industry in all cities in the United States, but they are not a new concept in the ice cream industry. An ice cream truck in your neighborhood is an American icon, and a visit to one of these trucks is the highlight of any day for children. Operating a food truck in a traditional brick-and-mortar location gives you the opportunity to be mobile and go directly to consumers. If you do, you can increase sales by impulse and reduce operating costs. However, ice cream trucks have to deal with some drawbacks such as limited space for parking in very central or urban areas, also the laws that cities have to be able to sell in these public spaces, permits to operate in streets or parks, and insurance policies that in some cases are excessively expensive.
Traditional and Modern.
One of the latest trends in the ice cream industry is the idea of a self-service ice cream shop, and this trend has been on the rise since the popularity of frozen yogurt shops in the early 2010s, when the first frozen yogurt shops were created in California. Becoming a franchise, I do not want to mention franchise brands to avoid infringing on trademark rights, but you should know them. Traditionally, ice cream shop customers order from a menu of pre-made and displayed ice creams. Frozen yogurt shops provide customers with soft-serve ice cream machines, so they can put as much as they want in a paper or plastic cup, and then add different types of candy and syrups, then go through the payment station and enjoy. However, a new wave of modern ice cream shops has changed the formula, allowing customers to make their own frozen creations and see them freeze with nitrogen in seconds right in front of their own eyes. That's the magic of a nitrogen ice cream shop.